Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the goal of providing better customer experiences. DXPs can be a single product but are often a suite of products that work together. DXPs provide an architecture for companies to digitize business operations, deliver connected customer experiences, and gather actionable customer insight.
A digital experience platform (DXP) serves as “an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.”
In today’s digital world, organizations stay competitive by building relationships through communication, which requires speaking and listening. Organizations use content to speak and data to listen.
Digital Experience Platform Benefits
One key benefit of DXPs is the ability to access and coordinate different products across multiple interaction channels through one unified interface. These channels can include websites, customer portals, e-commerce systems, and mobile apps.
The core functions of digital experience platforms include:
Granting individuals personalized access to information based on their user credentials
Streamlining customer interactions across channels to provide a consistent experience
Coordinating and collecting customer data across all touchpoints using APIs
Conducting web-based analytics on customer data
Securing and storing customer data collected across multiple digital channels
Internet of Technology (IOT) Solutions
IoT devices present great opportunities to improve business productivity and increase connectivity. But they also present novel challenges, such as securing the sensitive data they transmit, preventing device sabotage, and ensuring that IoT devices don’t become part of botnets that commit malicious acts.
An organization that wishes to deploy or allow IoT devices on its network must also make IoT security a priority. Many organizations aren’t even aware of all the devices connected to their networks. “Shadow IoT” refers to unmanaged devices—such as employees’ cell phones or smart watches, or devices set up for testing and then forgotten—connected to the network that can present a huge security risk. This article explains what IoT security means, the main IoT security challenges businesses face today, and how to protect IoT devices against security threats.