Redefining Digital Transformation:
Digital transformation today is about empowering organizations, enabling them to create authentic engagements and meet customer needs, anytime. A digital-first strategy means understanding your customers, building relationships, and delivering memorable experiences. And in today’s environment, effective digital engagement has taken on a whole new sense of urgency.
Voice of Customer:
Listening Customers come first. To acknowledge this, we opened a dialogue in our Customer Core, our community engagement platform. We’ve reached out to ask them what is happening in your organizations, so we can help solve these new challenges together. Directly engaging with our customers has played a vital role as we’ve looked for ways to adapt with the changing times, ensuring we’re providing our customers with what they need, first and foremost.
Business Decision Making:
A well-structured business case describes the business problem / opportunity to be addressed by the proposed project (or program), the motivations driving the project, and the alternative solutions available.
The potential costs and benefits associated with each alternative solution are also defined to the extent they are known.
When approved, the business case becomes the foundation for the project as it fully documents the reasons for creating the project (the requirements) and the key benefits to be delivered. Once produced, the business case should be formally endorsed by the project sponsor, before the project is chartered and funding allocated.
Successful project managers need to do more than “deliver projects on time and under budget”. They also need to contribute to the delivery of outcomes that will help achieve the business benefits expected by the customer. Only business managers can manage the business to realize the value/benefits, but the PM can help by making sure the project delivers the right outputs in the right way. In many cases this is defined in the business case and a project may be scoped to develop or refine the business case before starting development work.